AI is not about replacing fundraisers, but about handling repetitive, administrative tasks so you can focus on building human relationships with donors. The session will cover practical applications of AI such as hyper-personalisation, predictive analytics, persona testing, and content creation.

Join Ryan Jones from Refuel Creative as he highlights the importance of data privacy, good prompting practices, and using secure platforms. You'll be shown practical tools you can start using immediately and how to create an AI action plan tailored to your organisation’s needs.

This course is designed to teach participants:

• Explain the role of AI in fundraising – understand how it can personalise donor engagement, automate tasks, and predict giving behaviour.
• Recognise the importance of data privacy – identify secure AI tools and policies to protect donor information.
• Apply AI strategies to fundraising – including hyper-personalisation, predictive analytics, and persona-based message testing.
• Use AI for creative content – repurpose reports, generate campaign ideas, and draft appeals effectively.
• Create a practical AI action plan – outline immediate next steps for safely and effectively integrating AI into their fundraising work.