The session “Fundraising Futures: Unlocking AI for Impact” introduces how artificial intelligence can support not-for-profit fundraising. It emphasises that AI is not about replacing fundraisers but about handling repetitive, administrative tasks so staff can focus on building human relationships with donors. The session covers practical applications of AI such as hyper-personalisation, predictive analytics, persona testing, and content creation. It also highlights the importance of data privacy, good prompting practices, and secure platforms. Attendees are shown practical tools they can start using immediately and are encouraged to create an AI action plan tailored to their organisation’s needs.

This webinar covers topics including:

• Explain the role of AI in fundraising – understand how it can personalise donor engagement, automate tasks, and predict giving behaviour.
• Recognise the importance of data privacy – identify secure AI tools and policies to protect donor information.
• Apply AI strategies to fundraising – including hyper-personalisation, predictive analytics, and persona-based message testing.
• Use AI for creative content – repurpose reports, generate campaign ideas, and draft appeals effectively.
• Create a practical AI action plan – outline immediate next steps for safely and effectively integrating AI into their fundraising work.