Are you struggling to maintain consistent marketing and outreach efforts? In this beginner-friendly session, you'll learn how to create personalised AI assistants using common generative AI platforms such as ChatGPT, Gemini and Copilot. We'll explore how to guide AI to understand your organisation's tone and style so it can help draft social media captions, newsletters, emails and other written content. This session is designed for not-for-profit staff who want to use AI as a creative partner to support, rather than replace, human creativity.

本課程旨在讓學員學會：

• Understand how AI assistants can support creative and communication tasks.
• Apply prompting techniques to help AI generate content that reflects an organisation's voice and style.
• Create draft marketing and outreach content using personalised AI assistants.