This masterclass will teach you how to create and activate a community through social media that will take action to support and grow your organisation. 

Understanding the Social Media Landscape
Uncover the fundamentals of social media and how it can be a valuable asset for community builders. Gain insights into various social media platforms and their demographics. Learn when and why you should consider using each platform for your organisation.

Profiling Your Audience & Creating a Community Voice 

Dive into the intricacies of understanding and connecting with your target audience on social media. Discover how to craft a community voice that resonates with your members. By striking the right balance, you can maximise engagement and foster a sense of belonging within your community.

Crafting Compelling Content for Community Engagement
Master the art of creating content that sparks conversations, encourages participation and inspires action within your community. Explore real-world scenarios of where you can multiply your community engagement through content. Tailor your content to specific community objectives and witness how an engaged community can become your secret weapon for achieving unprecedented success. Learn my unique 4-step posting strategy that has been used successfully by hundreds of organisations around the world to increase growth and community.

Why This Class is a Must:

• Foster Connection: Learn how to tap into the power of community to build relationships, encourage participation and create a sense of belonging
• Boost Engagement: Discover how to accelerate community growth and engagement through compelling content and strategic posting
• Avoid Pitfalls: Equip yourself with the knowledge to navigate community management challenges and make informed, responsible decisions
• Achieve Your Goals: Transform your community into an engine for achieving your organizational goals by integrating insights and effective strategies

Testimonial:

Aurelie Jammes - Town of Victoria Park

“Alecia's content was spot on, our attendees were highly engaged, and we received great feedback. Alecia is extremely knowledgeable, and her natural talent for presenting captivates the audience.”

This course is designed to teach participants:

• Understanding the Social Media Landscape
• Profiling Your Audience & Creating a Community Voice
• Crafting Compelling Content for Community Engagement